In the context of the rapid development of the digital era, the development of digital fashion has been widely discussed. Meta universe brand space, virtual clothing, NFT products, and so on are constantly emerging. The development of the fashion industry in the physical aspect has attracted much attention, but whether it can drive the real development of the real economy has not been fully discussed. The analysis shows that the brand reduces the threshold of entity purchase by identifying with consumers in the virtual space. Expand brand awareness and cultivate new consumer groups through social media communication. Brand can help the data in the digital space move forward in production logic, reduce resource waste and feed back the real economy. At the same time, this paper points out that this path largely depends on the brand's own cultural accumulation, and emerging brands may not be able to copy and use it directly. This paper puts forward the following suggestions: brands should pay attention to different consumer groups and optimize the quality of physical products to achieve sustainable development while promoting digital experience.
Green financing has become an essential way of ensuring sustainability globally, and the use of green bonds as the dominant financing instrument is essential in the implementation of sustainability in transportation, the environment, and the reduction of emissions. At the same time, the digital revolution in the financing sector has placed the use of artificial intelligence-driven robo-advisors at the forefront of financial decision-making among retail investors. This study investigates the relationship between robo-advisor attributes and individual investor behavior regarding the allocation of green bond investments, with the variables of transparency, reliability, trust, and frequency of use. With the research study adopting the quantitative research methodology and data from 401 participants, the study concludes with 70 participants, ensuring researchers assess the attributes as predictors of the proportion and amount of the entire green bond invested. The study concludes the findings as the variables of transparency and reliability being significant predictors of the allocation, while trust and frequency show no direct relationship.As a matter of influence on portfolio structure but less on the investment amount itself, that was respectively contributed to by investment experience and personal financial capabilities. Overall, the paper concludes that transparency and comprehensible recommendation logic, in combination with system reliability, is a crucial factor behind sustainable system adoption, while strategies on personalization were found to be most successful in the presence of clear information disclosure.
Against the backdrop of increasingly severe global environmental challenges,sustainable consumption has become an important component of global environmental protection.Visual cues have an important impact on sustainable consumption behavior.This study explores the influence of color,ecological label type and ecological label significance on consumers' environmental perception and purchase intention through experiments.The experiment design covers three product—potato chips,shampoo,and garbage bags.The results show that environmentally friendly color can enhance consumers' perception of environmental protection,but the impact on purchase behavior is different between different product categories.Third-party certified eco-labels is not significantly superior to the enterprise self-declaration label in terms of environmental perception and purchase intention.The influence of label salience (size) on environmental perception and purchase intention is moderated by product category.These findings suggest that product categories and consumption situations should be considered when designing visual cues, which provides a theoretical basis for the effective formulation of visual strategies for sustainable marketing.
With the advancement of digital technology, AI-based governance,particularly large models,is being gradually introduced in many organizations at home and abroad. While improving decision-making efficiency, it has also brought about a series of complex and prominent problems, such as imbalanced distribution of power, ambiguous liability determination systems, partial failure of supervision mechanisms, and the expansion of monopolistic power of leading enterprises; These problems are due to the limitations of traditional corporate governance theories, organizational inertia of bureaucratic structures and other reasons; In order to fully leverage the advantages of integrating large models into corporate governance, it is necessary to rebuild power structures and enhance accountability mechanisms. At the same time, it is necessary to update the fiduciary duty system for directors by expanding the scope of their duty of loyalty and duty of care, and promote adaptive changes in organisational forms. In order to prevent and control major public risks and promote the rule-of-law-based transformation of corporate governance in the digital economy era.
