AEMPS

The Feedback Effect of Digital Fashion on the Real Economy

Author

Zihan Tuo * 1

1 Fuzhou University

Corresponding Author

Zihan Tuo

Keywords

Digital Fashion Identity, Communication Path, Production Logic, Sustainable Development

Abstract

In the context of the rapid development of the digital era, the development of digital fashion has been widely discussed. Meta universe brand space, virtual clothing, NFT products, and so on are constantly emerging. The development of the fashion industry in the physical aspect has attracted much attention, but whether it can drive the real development of the real economy has not been fully discussed. The analysis shows that the brand reduces the threshold of entity purchase by identifying with consumers in the virtual space. Expand brand awareness and cultivate new consumer groups through social media communication. Brand can help the data in the digital space move forward in production logic, reduce resource waste and feed back the real economy. At the same time, this paper points out that this path largely depends on the brand's own cultural accumulation, and emerging brands may not be able to copy and use it directly. This paper puts forward the following suggestions: brands should pay attention to different consumer groups and optimize the quality of physical products to achieve sustainable development while promoting digital experience.

Citation

Zihan Tuo. The Feedback Effect of Digital Fashion on the Real Economy. AEMPS (2026) Vol. 267: 31-37. DOI: 10.54254/2754-1169/2026.32798.

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