Aiming at the current charging dilemma of electric bicycles, this paper proposes a method for determining the location and capacity of centralized charging and battery swapping stations. Based on POI data, this study identifies hotspots of charging and battery swapping demand in the research area, constructs a comprehensive model targeting the minimization of operators' costs and users' time costs, and employs the simulated annealing-particle swarm optimization (SA-PSO) hybrid algorithm to solve the model for obtaining the locations of the stations and the configuration quantity of equipment. Through case analysis, the results of location and capacity determination for centralized charging and battery swapping stations in the research area are obtained, providing theoretical reference for electric bicycle charging and battery swapping operators.
DownloadWith the development of the world economy and the severe situation of environmental pollution, the concept of corporate responsibility has shifted from traditional economic growth to a comprehensive perspective of Environmental, Social, and Governance (ESG). Under China's "high-quality development" and "dual carbon" strategies, corporate ESG performance has increasingly become an important evaluation indicator to measure a company's sustainable development capacity and long-term investment value. This paper analyzes the internal and external driving factors for the improvement of corporate ESG performance. External driving factors include policies, industry norm constraints, external attention, and industrial chains, while internal driving factors include the company's own scale, technological innovation, talent support, and executive characteristics.
DownloadWith the development of the digital economy, digital-intelligent transformation has become an important force for creating new quality productivity. This paper uses Mindray Medical International Co., Ltd. (Mindray) as a case study. It reviews Mindray’s digital-intelligent transformation process since 2015 and uses the entropy-weight Analytic Hierarchy Process (AHP) method to build an evaluation indicator system. The paper evaluates how this transformation affects the company’s new quality productivity from three aspects: input, production, and output. The results show that from 2018 to 2024, Mindray’s overall score of new quality productivity increased steadily. This means that digital-intelligent transformation has continuously improved the company’s total factor productivity. In addition, Mindray has built a smart healthcare ecosystem based on “Device + IT + AI”. This ecosystem enables intelligent upgrading in research and development, production, and services. As a result, production factors are allocated in a more innovative way, and the value of data is used more efficiently.
DownloadIn recent years, more and more international luxury brands have added Chinese elements to their products and marketing strategies. This trend is perhaps directly related to the rise in cultural self-confidence of and national identity among Chinese citizens. This is a well-planned initiative to increase brand competitiveness by attracting the local demand. However, inclusiveness in the cultural context does not imply any sort of consumer acceptance. The controversy over Dior's "horse face dress" in 2022 is a clear reminder that a tribute that is not well received can easily suck up to be a public relations disaster. The success of these designs hinges on a complex psychological consistency within the consumer. The aesthetics of a brand first has to match the expectations of consumers in a realistic manner. Beyond this visual threshold, the symbolic meaning of a brand should allow the individual to project his or her ideal self in the social context. Whether a brand is able to evoke strong emotional experiences is also a key issue. I employ the S-O-R framework to systematically analyse three parallel mediating paths including aesthetic appreciation, ideal self-congruity and emotional brand experience. In this study, I take these three subjective dimension into consideration as common mediating factors identified with aesthetic, social and emotional values of luxury goods. They are considered fundamental elements in the consumer journey. A more in-depth picture of this phenomenon can be obtained through the mixed-methods approach to research. The intention is to reveal the subtle psychological structures and meanings that consumers experience when engaging with luxury designs that are infused with culture. The achievement of this research should be contributing to an already existing theoretical knowledge on cultural marketing through more in-depth evidence. Ultimately, I hope to be able to offer differentiated market segmentation and strategic recommendations to practitioners.
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